Augmented Reality & Architecture

At Rendersa we are prepared for the integration of virtual elements in real environments, i.e. Augmented Reality or Mixed Reality applied to Architecture, Engineering and Product Design.

“En los últimos años se está experimentando un gran aumento del uso de Realidad Aumentada para proyectos arquitectónicos y esto está representando una gran fuerza transformadora en el mundo del marketing”

Augmented Reality will allow your customers to get a better understanding of your property or product.

In the field of architecture or for real estate developers or marketers, Augmented Reality allows you to visualize a new development, not yet built, with all its construction details to your customers, anywhere.

Augmented Reality is the equivalent of a digital model, a virtual 3D model, visible on a mobile device, anywhere in the world.

Augmented Reality makes it possible to show finished projects on plan, allowing the client to place himself in the real scene and imagine exactly what his future home will be like, and he will even be able to make practical renovations to the spaces.

Differences between augmented reality and virtual reality

Augmented reality or mixed reality is the one that places virtual 3D objects in real scenarios. Virtual reality, on the other hand, is the one that immerses us in a completely virtual environment.